Store Manager
Primark
Estimated pay: £32.4k-39.8k per year
Primark Chatham, Chatham, Kent, ME4, United Kingdom
Full time
The Breakroom Take
- Pays all ages fairly
- Recommended by students
- Proper breaks
About Primark
Primark is a retailer. They sell homeware, beauty products, and fashion for women, men and children.
Job description from Primark
Location: Various locations across Kent
Salary: £competitive + bonus + medical cover (with 33 days annual leave & pension)
Contract: Full-Time Permanent, 5 days out of 7
BECAUSE YOU'RE ALL ABOUT PEOPLE
A people-first culture where you can work with impact. A business that continues to grow and invest creating maximum joy at minimum cost. Just look at our 70,000+ colleagues across 430+ stores covering many markets globally, all leaving their mark.
Our colleagues are the heart of everything we do - we're caring, dynamic and we succeed together. The Store Manager role is at the forefront of this, leading a team of passionate people, exceeding sales, and transforming retail for your store.
What you'll do
At Primark we do retail our way...so here is a taste of what you can expect in the role:
• Responsibility for the store and the autonomy to make decisions to deliver a great commercial return.
• Drive continuous improvement and maintain a forward-thinking approach to deliver strategic goals in store.
• Focus on your vision and direction and act as a role model for your store team.
• Inspire your team to drive their own development and support their training needs.
• Engage with your high performing team to create a culture that is a great place to work providing great customer experience.
• Drive your own development by taking advantage of our digital learning, apprenticeships and career pathways and see yourself grow in a supportive place powered by our people.
What you'll bring
Inspiring the team to deliver an amazing customer journey requires a charismatic and ambitious individual to take the reins. Here's what we need from you:
• Experienced leader with excellent communication and interpersonal skills.
• Driver of performance through commercial awareness and industry knowledge.
• Discover the potential of your management team and push them to create unique and unrivalled in-store experiences.
• Effect positive change through impactful actions.
Excited? Good. Because it's energising to put your skills to work in a growing global business committed to helping people express themselves - and feel a sense of belonging.
Apply to make an impact as a Store Manager and be welcomed to the wide world of Primark.
THIS IS RETAIL OUR WAY! APPLY NOW.
Our fashion isn't one-size-fits-all and neither is our culture. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. If you require extra support at any stage of the selection process, please get in touch with our team at removingbarriers@primark.co.uk
Job insights from Breakroom
Retail store and shop managers
Retail managers look after stores, staff and sales ensuring that targets are met
What you’ll do as a retail store and shop manager
- Serve and advise customers
- Look after staff and rotas
- Manage deliveries and stock
- Handle customer payments, complaints, returns and refunds
- Keep the store clean and tidy
- Be responsible for sales targets and goals
Is it right for you?
This job may involve:
- Dealing with customers
- Standing
- Using a computer
- Wearing a uniform
- Physical activities
- Managing people
- Anti-social hours
What employees say
Pay
-
Good
-
Most people are paid a living wage
Do Primark pay managers enough to live on?
Most people are paid a living wage.
How we know this
100% of people say they are paid at or above the Real Living Wage for where they live.Based on data from 28 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
Everyone should be paid enough to live on.
The Real Living Wage is a voluntary rate employers can sign up to that is based on the real cost of living.
The current rates are £12.60 per hour, and £13.85 per hour in London.
Find out more in our explainer about the Real Living Wage.
Good
-
Most people are paid market rates
Do Primark pay managers market rates?
Most people are paid above average for their job.
How we know this
95% of people are paid above average for the type of work they do.Based on data from 20 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
Pay can vary a lot between types of job. Employers should be ensuring that the rates their staff are paid are in line with similar roles elsewhere.
Needs improving
-
Most people don’t get paid breaks
Do managers at Primark get paid breaks?
No. Most people don’t get paid breaks.
How we know this
83% of people say they don’t get paid breaks.Based on data from 29 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
A good job should have paid breaks.
You should be paid for all your time at work, whether you’re on a break or not.
Needs improving
-
Most people don’t get sick pay
Do Primark pay managers sick pay?
No. Most people don’t get proper sick pay.
How we know this
69% of people say they wouldn’t get paid if they were sick but scheduled to work.Based on data from 29 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
Everyone gets sick sometimes. You should be able to take time off without worrying.
At a good job you should still get paid if you’re scheduled to work but can’t due to sickness. Your contract should say how many sick days you can take each year.
This is more than the legal minimum, which says you should only get paid if you are unwell for 4 full days. See Citizens Advice for more details.
Okay
-
Some people do unpaid extra work
Do managers at Primark do extra work that they don't get paid for?
Sometimes. Some people do unpaid extra work.
How we know this
67% of people report that they do extra work that they don’t get paid for.Based on data from 24 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
Everyone should get paid for any extra work they do, even if it is outside your contracted hours. At a good job, you should be paid for all the time you spend at work.
Hours and flexibility
-
Okay
-
Less than 4 weeks notice of shifts
How much notice do managers get of their shift pattern at Primark?
Only some people get 4 weeks notice of when they’re working.
How we know this
- 0% of people with changing schedules report getting one week notice or less.
- 17% of people with changing schedules report getting two weeks notice.
- 38% of people with changing schedules report getting three weeks notice.
- 46% of people with changing schedules report getting four weeks notice or more.
Based on data from 24 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
At a good job, you get plenty of notice about when you’re working.
This makes it easy for you to plan the rest of life, as well as your finances, because you know how much you’ll be working and when.
Okay
-
Only some people get a choice of shifts
Do managers at Primark get to choose the shifts they work?
Some people don’t get enough choice over which shifts they work.
How we know this
54% report that their manager doesn’t give them enough choice over which shifts they work.Based on data from 24 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
A good job is flexible around your personal life. This means you get a say in when you prefer to work.
Okay
-
Can be hard to change shifts
How easy is it for managers at Primark to change shifts?
Some people find it hard to change shifts.
How we know this
64% of people report that it’s hard to change shifts if they need to.Based on data from 22 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
A good job is flexible around your personal life. It should be easy to change a shift if you need to, whether that’s in an emergency or for planning ahead.
Good
-
Easy to book holiday
How easy is it for managers to book a holiday at Primark?
Most people find it easy to book holiday.
How we know this
82% of people report it’s easy to book holidays.Based on data from 28 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
A good job should let you take time off when you need it, and it shouldn’t be a nightmare to arrange.
Okay
-
Shifts can get changed at short notice
Do Primark managers change managers shifts at short notice?
Some managers change people’s shifts at short notice.
How we know this
62% of people say their manager changes their shifts at the last minute.Based on data from 26 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
If your manager is often changing your shifts at short notice that’s a sign of poor planning. At a good job you won’t be messed around at the last minute.
Okay
-
Some people find it hard to take sick leave
How easy is it for managers to take sick leave at Primark?
Some people find it hard to take sick leave.
How we know this
44% of people report that it’s hard to take time off if they are sick.Based on data from 27 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
Everyone gets sick sometimes. You should be able to take time off when you need to.
A good job should support you when you’re unwell and have systems in place that will allow you to take time off to recover when you need it.
Needs improving
-
Most parents say it’s bad
Is working as managers at Primark good if you have caring responsibilities?
Most parents and carer say this is a bad place to work.
How we know this
82% of people who care for a child or other relative report this isn’t a good place to work.Based on data from 11 people who took the Breakroom Quiz between September 2022 and September 2024.
Why this matters
Whether it’s looking after children or caring for a relative, a good job should support your responsibilities outside of work.
Workplace
-
Good
-
Most people feel treated with respect
Do managers at Primark feel treated with respect by their managers?
Most people feel treated with respect by their managers.
How we know this
82% of people say they’re treated with respect by their managers.Based on data from 28 people who took the Breakroom Quiz between March 2023 and February 2025.
Why this matters
Everyone should get treated with respect by their managers. You shouldn’t feel discriminated against or bullied, and if you have a problem you should be able to speak to someone about it.
Okay
-
Only some people get proper breaks
Do managers at Primark get proper breaks?
Some people don’t get proper breaks.
How we know this
41% of people report that they don’t get to take proper breaks.Based on data from 29 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
When you take a break it should be a proper rest. It should last the full duration and you shouldn’t get pulled off it.
Needs improving
-
Most people are stressed
Is it stressful for managers to work at Primark?
Most people feel stressed here.
How we know this
96% of people say they often feel stressed at work.Based on data from 28 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
Work isn’t always easy, but if you’re frequently feel stressed, that’s not good.
Your employer should support you with enough people and resources to get your job done without feeling overwhelmed.
Okay
-
Only some people enjoy their job
Do managers at Primark enjoy their jobs?
Only some people enjoy their job.
How we know this
54% of people report they don’t enjoy their job.Based on data from 24 people who took the Breakroom Quiz between March 2023 and February 2025.
Okay
-
Only some people recommend their team
Do managers at Primark recommend working with their team?
Only some people recommend working with their team.
How we know this
59% of people report that they wouldn’t recommend working with their immediate team to a friend.Based on data from 29 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
A good job means enjoying the place where you work.
The people you work with every day really matter. They can be the difference between a terrible day and a great one.
If you’d recommend your team to a friend, this shows that something’s going right.
Okay
-
Only some people get enough training
Do managers get enough training when they start at Primark?
Some people didn’t get enough training when they started.
How we know this
60% of people report they didn’t get enough training when they started working here.Based on data from 25 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
A good job should give you good training when you start, not just drop you in at the deep end.
This means that you’ll be happier and more productive from day one and shows that your employer values you.
It’s also very important if your job involves anything that could be dangerous. Good training from the outset keeps you and your team safe.
Okay
-
Only some people get support to progress
Are managers given support to progress at Primark?
Only some people are given support to progress here.
How we know this
In the last year, 36% of people report not being given an opportunity to get better at their job, learn a new skill, learn to manage a team or get more responsibility in their role.Based on data from 28 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
A good job should help you progress at work, if you want to. That might be supporting you to get better at the job you currently have, learn something new, manage a team or take on more responsibilities.
This means you’ll be able to build on your skills and experience, and earn more money.
Needs improving
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Head office doesn’t understand what’s happening
Do managers think Primark head office understands what's happening where they work?
Most people think head office doesn’t understand what’s happening where they work.
How we know this
93% of people think that this employer’s head office or owners don’t have a good understanding of what’s really happening where they work.Based on data from 28 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
At a good job, the role of head office should be to support the people on the frontline serving customers.
To do that properly, the company’s owners or head office need to have a good understanding of what’s really happening on the frontline. This is especially important when a company owns multiple locations.
Good
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Most people feel well informed by head office
Do managers feel well informed about how Primark is doing?
Most people feel well informed about how the company is doing.
How we know this
74% of people feel that they are kept well informed about how the company is doing as a whole.Based on data from 27 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
At a good job, there should be a supportive relationship between the people working on the frontline serving customers and the people who own the company or work in head office.
You should be kept informed about how the company is doing as a whole, both in good times and when things get tough for the business.
What Primark employees say about their job
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Best thing
Decent pay
Longer breaksWorst thing
Commute
Not being able to use discount in other stores
Long hours
Managers not being understanding
Boring
Time goes slowRetail assistant at Primark, March 2025
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Best thing
Friends I've made
Worst thing
The drama with managers
Shop assistant at Primark, March 2025
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About this pay
CloseEstimated pay
This pay estimate is based on data from 29 Primark employees who took the Breakroom Quiz between May 2023 and April 2025.
Take the Breakroom Quiz to compare your job.