Assistant Store Manager
Frasers Group
£30101.00 per year
Saint Austell, Cornwall, PL25, United Kingdom
Full time
The Breakroom Take
- Recommended by students
- Respectful managers
- Proper breaks
About Frasers Group
Frasers Group is a British retail, sport and intellectual property group, named after its ownership of the department store chain House of Fraser. Their brands include: Sports Direct, Game, Frasers, Flannels, Evans Cycles, Jack Wills, USC and Sofa.com.
Job description from Frasers Group
Sports Direct.com is the retail success of the last decade. Our unrivalled growth across the UK and Europe really sets us apart from the rest.
We have no intention of slowing down and we have a mind-blowing continued expansion plan.
Part of our success is owed to our dynamic, commercially driven, and passionate managers and with growth comes opportunity, so we are looking for an experienced Assistant Manager to join our team.
Job Description
At Sports Direct we need our leaders to live and breathe our company values,
Think without limits - Think fast, fearlessly, and take the team with you.
Own it and back yourself - Own the basics, own your role, and own the results.
Be relevant - Relevant to our people, our partners, and the planet.
We want you to bring your skill and passion for retail to constantly evolve how we deliver for our customer; you'll do this by making a positive impact in the following areas:
Team Leadership & Management
- Assist and deputise for the Store Manager in leading the team and maintaining standards
- Be a role model for the delivery of a world-class customer experience and train your team to deliver this consistently
- Create an engaging working environment for colleagues
- Develop the best team possible by planning succession strategies
- Providing on the spot feedback, and celebrating success
Visual Merchandising
- You will support in delivering meticulous store presentation taking pride in implementing visual merchandising standards that align with the Sports Direct Brand
Sales and Operations
- You will be fundamental in achieving results and going beyond set goals, driving store performance to its maximum potential.
- Lead the team to ensure they are efficient in always following best practice to support the delivery of commercial goals and brand knowledge.
Your development
We are committed to developing our people, to help you in reaching personal and commercial goals, we will support you via our people development offering. Colleagues have continuous support through our learning and development function where we offer a variety of career advancing opportunities beginning the journey with our Frasers induction and then continuous development is offered through a range of courses.
Qualifications
Your Profile:
- Recent management experience
- Passion for retail and people
- Confident leader who can motivate and challenge others to deliver
- Data led and target driven
- Detail orientated
- Ability to communicate at all levels
- A desire and hunger to be the best
- Promote the Sports Direct values and our culture to internal and external parties
Additional Information
The Rewards:
- Salary £30,101 per annum
- Monthly Quarterly and Bi-annual Bonuses
- Commission led bonuses across a wide range of products
- Monthly Group Rewards and Recognition
- Long Service awards § Join the Fearless1000 Incentive Scheme watch THIS video to find out more
- We offer a wide range of Development Courses with National Qualifications
- 28 Days Holiday
- 40% Instore Uniform Discount
- Discounted Gym membership
- Group Wide 20% Discount across all Frasers Group brands
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What employees say
Pay
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Okay
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Only some people are paid a living wage
Do Frasers Group pay a living wage?
Some people are not paid a living wage.
How we know this
62% of people say they are paid below the Real Living Wage for where they live.Based on data from 69 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
Everyone should be paid enough to live on.
The Real Living Wage is a voluntary rate employers can sign up to that is based on the real cost of living.
The current rates are £12.60 per hour, and £13.85 per hour in London.
Find out more in our explainer about the Real Living Wage.
Needs improving
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Most people are paid below market rates
Do Frasers Group pay market rates?
Most people are paid less than average for their job.
How we know this
72% of people are paid below average for the type of work they do.Based on data from 65 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
Pay can vary a lot between types of job. Employers should be ensuring that the rates their staff are paid are in line with similar roles elsewhere.
Needs improving
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Under 21s get paid less than everyone else
Do Frasers Group pay the same regardless of age?
No, people under the age of 21 get paid less than those above 21.
See what Frasers Group pays different age groupsHow we know this
The average pay of under 21s is less than those who are over 21.Based on data from 87 people who took the Breakroom Quiz between May 2023 and April 2025.
Needs improving
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Most people don’t get paid breaks
Do workers at Frasers Group get paid breaks?
No. Most people don’t get paid breaks.
How we know this
93% of people say they don’t get paid breaks.Based on data from 68 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
A good job should have paid breaks.
You should be paid for all your time at work, whether you’re on a break or not.
Needs improving
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Most people don’t get sick pay
Do Frasers Group pay sick pay?
No. Most people don’t get proper sick pay.
How we know this
89% of people say they wouldn’t get paid if they were sick but scheduled to work.Based on data from 73 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
Everyone gets sick sometimes. You should be able to take time off without worrying.
At a good job you should still get paid if you’re scheduled to work but can’t due to sickness. Your contract should say how many sick days you can take each year.
This is more than the legal minimum, which says you should only get paid if you are unwell for 4 full days. See Citizens Advice for more details.
Okay
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Some people do unpaid extra work
Do workers at Frasers Group do extra work that they don't get paid for?
Sometimes. Some people do unpaid extra work.
How we know this
38% of people report that they do extra work that they don’t get paid for.Based on data from 68 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
Everyone should get paid for any extra work they do, even if it is outside your contracted hours. At a good job, you should be paid for all the time you spend at work.
Hours and flexibility
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Needs improving
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Less than 4 weeks notice of shifts
How much notice do people get of their shift pattern at Frasers Group?
Most people don’t get 4 weeks notice of when they’re working.
How we know this
- 53% of people with changing schedules report getting one week notice or less.
- 27% of people with changing schedules report getting two weeks notice.
- 5% of people with changing schedules report getting three weeks notice.
- 15% of people with changing schedules report getting four weeks notice or more.
Based on data from 60 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
At a good job, you get plenty of notice about when you’re working.
This makes it easy for you to plan the rest of life, as well as your finances, because you know how much you’ll be working and when.
Okay
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Some people worry about their hours
Do workers at Frasers Group worry about hours?
Some people worry about getting enough hours.
How we know this
60% of people report they worry about getting enough hours.Based on data from 45 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
At a good job, you shouldn’t have to worry about getting enough hours each week.
A good job should guarantee you a minimum number of hours in a contract, if you want it.
This makes it easier to plan your finances, because you know how much you’ll be earning.
Okay
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Only some people get a choice of shifts
Do Frasers Group workers get to choose the shifts they work?
Some people don’t get enough choice over which shifts they work.
How we know this
47% report that their manager doesn’t give them enough choice over which shifts they work.Based on data from 66 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
A good job is flexible around your personal life. This means you get a say in when you prefer to work.
Okay
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Can be hard to change shifts
How easy is it for Frasers Group workers to change shifts?
Some people find it hard to change shifts.
How we know this
58% of people report that it’s hard to change shifts if they need to.Based on data from 45 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
A good job is flexible around your personal life. It should be easy to change a shift if you need to, whether that’s in an emergency or for planning ahead.
Good
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Easy to book holiday
How easy is it to book a holiday at Frasers Group?
Most people find it easy to book holiday.
How we know this
77% of people report it’s easy to book holidays.Based on data from 69 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
A good job should let you take time off when you need it, and it shouldn’t be a nightmare to arrange.
Good
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Shifts don’t get changed at short notice
Do Frasers Group managers change shifts at short notice?
Most managers don’t change people’s shifts at short notice.
How we know this
67% of people say their manager doesn’t changes their shifts at the last minute.Based on data from 64 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
If your manager is often changing your shifts at short notice that’s a sign of poor planning. At a good job you won’t be messed around at the last minute.
Okay
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Some people find it hard to take sick leave
How easy is it to take sick leave at Frasers Group?
Some people find it hard to take sick leave.
How we know this
40% of people report that it’s hard to take time off if they are sick.Based on data from 58 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
Everyone gets sick sometimes. You should be able to take time off when you need to.
A good job should support you when you’re unwell and have systems in place that will allow you to take time off to recover when you need it.
Needs improving
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People work a lot more hours than their contract
Do people work the same number they are contracted for at Frasers Group?
Most people work a lot more hours than their contact..
How we know this
88% of people report working 8 hours or more than their contract.Based on data from 42 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
At a good job, you should expect to work about the same number of hours that your contract guarantees you, most of the time.
It’s useful to pick up or drop a few shifts here and there, but if you often work a lot more hours every week than you’re contracted for, a good job should guarantee them.
This means you’re more likely to know when you’ll be working and how much you’ll earn in advance.
Good
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Most students say it’s good
Is a Frasers Group job good for students?
Most students say this is a good place to work if you’re studying.
How we know this
88% of students report this is a good place to work if you’re studying.Based on data from 33 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
A good job should allow you to fit work around important things in your life, like studying.
Life isn’t just about work. Good jobs make space for you to do well in both.
Okay
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Only some parents say it’s good
Is working at Frasers Group good if you’re a parent or carer?
Only some parents and carer say this is a good place to work.
How we know this
56% of people who care for a child or other relative report this isn’t a good place to work.Based on data from 18 people who took the Breakroom Quiz between May 2023 and March 2025.
Why this matters
Whether it’s looking after children or caring for a relative, a good job should support your responsibilities outside of work.
Workplace
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Good
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Most people feel treated with respect
Do people at Frasers Group feel treated with respect by their managers?
Most people feel treated with respect by their managers.
How we know this
69% of people say they’re treated with respect by their managers.Based on data from 61 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
Everyone should get treated with respect by their managers. You shouldn’t feel discriminated against or bullied, and if you have a problem you should be able to speak to someone about it.
Good
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Most people get proper breaks
Do people at Frasers Group get proper breaks?
Most people get proper breaks.
How we know this
70% of people report that they get to take proper breaks.Based on data from 61 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
When you take a break it should be a proper rest. It should last the full duration and you shouldn’t get pulled off it.
Needs improving
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Most people are stressed
Is it stressful to work at Frasers Group?
Most people feel stressed here.
How we know this
72% of people say they often feel stressed at work.Based on data from 75 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
Work isn’t always easy, but if you’re frequently feel stressed, that’s not good.
Your employer should support you with enough people and resources to get your job done without feeling overwhelmed.
Okay
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Only some people enjoy their job
Do people at Frasers Group enjoy their jobs?
Only some people enjoy their job.
How we know this
47% of people report they don’t enjoy their job.Based on data from 57 people who took the Breakroom Quiz between April 2024 and April 2025.
Okay
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Only some people recommend their team
Do people at Frasers Group recommend working with their team?
Only some people recommend working with their team.
How we know this
64% of people report that they wouldn’t recommend working with their immediate team to a friend.Based on data from 77 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
A good job means enjoying the place where you work.
The people you work with every day really matter. They can be the difference between a terrible day and a great one.
If you’d recommend your team to a friend, this shows that something’s going right.
Okay
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Only some people get enough training
Do people get enough training when they start at Frasers Group?
Some people didn’t get enough training when they started.
How we know this
49% of people report they didn’t get enough training when they started working here.Based on data from 68 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
A good job should give you good training when you start, not just drop you in at the deep end.
This means that you’ll be happier and more productive from day one and shows that your employer values you.
It’s also very important if your job involves anything that could be dangerous. Good training from the outset keeps you and your team safe.
Okay
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Only some people get support to progress
Are people given support to progress at Frasers Group?
Only some people are given support to progress here.
How we know this
In the last year, 59% of people report not being given an opportunity to get better at their job, learn a new skill, learn to manage a team or get more responsibility in their role.Based on data from 66 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
A good job should help you progress at work, if you want to. That might be supporting you to get better at the job you currently have, learn something new, manage a team or take on more responsibilities.
This means you’ll be able to build on your skills and experience, and earn more money.
Needs improving
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Head office doesn’t understand what’s happening
Do people think Frasers Group head office understands what's happening where they work?
Most people think head office doesn’t understand what’s happening where they work.
How we know this
77% of people think that this employer’s head office or owners don’t have a good understanding of what’s really happening where they work.Based on data from 69 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
At a good job, the role of head office should be to support the people on the frontline serving customers.
To do that properly, the company’s owners or head office need to have a good understanding of what’s really happening on the frontline. This is especially important when a company owns multiple locations.
Okay
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Only some people feel well informed by head office
Do workers feel well informed about how Frasers Group is doing?
Only some people feel well informed about how the company is doing.
How we know this
43% of people feel that they aren’t kept well informed about how the company is doing as a whole.Based on data from 70 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
At a good job, there should be a supportive relationship between the people working on the frontline serving customers and the people who own the company or work in head office.
You should be kept informed about how the company is doing as a whole, both in good times and when things get tough for the business.
What Frasers Group employees say about their job
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Best thing
Commission
Some of the peopleWorst thing
Difficult customers
The amount of work you do for the pay
Management and lack of shiftsCasual sales assistant at Frasers Group, February 2025
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Best thing
I work in cycles and fully qualified
Worst thing
Working with people that know very little about cycles.
Floor staff at Frasers Group, February 2025
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