Store Manager
The Entertainer
£30200/annum Bonus
Altrincham
Full time, permanent
The Breakroom Take
- Pays all ages fairly
- Recommended by students
- Respectful managers
- Proper training
- Proper breaks
About The Entertainer
The Entertainer is a toy retailer.
Job description from The Entertainer
Store Manager –£30,200 per annum
Location: Altrincham, Greater Manchester, United Kingdom
Join the UK’s Fastest-Growing Toy Retailer!
Are you ready to embark on an exciting journey with the UK’s fastest-growing toy retailer? We're on a mission to become the best-loved toyshop, and we want you to be part of it! We are currently seeking a Store Manager to join our dynamic team in Altrincham, Greater Manchester, United Kingdom on a full-time, permanent basis.
As our Store Manager, you will receive a competitive salary of £30,200 per annum, along with a fantastic range of benefits, including the unique opportunity to dual manage the local Tesco concession.
Toy retailing is demanding, hands-on, and fast-paced, but it is also fun—every day brings new challenges. To excel as our Store Manager, you must be a competitive commercial manager with a natural retail ‘trader’ instinct, thriving in a volume-driven, highly seasonal trading environment.
At The Entertainer, we pride ourselves on being a family-run business and the UK’s largest independent toy retailer, with over 165 locations nationwide. With our recent acquisition of the Early Learning Centre, we are expanding our reach even further.
As a forward-thinking toy retailer, we’re growing our online and high street presence. Our concession spaces in Tesco, M&S, and Matalan allow us to showcase our toys while providing customers with exceptional service, expert knowledge, and a delightful shopping experience.
Why Join Us as Our Store Manager?
We genuinely care about our people, our customers, and the communities we serve. As our Store Manager, you'll enjoy a friendly, supportive culture where training and development take centre stage, helping you to ‘aim higher’ in your retail career.
In return for your hard work and commitment as our Store Manager, you’ll enjoy fantastic benefits such as:
Flexible access to your pay via MyView PayNow
Retail Trust benefits, including Virtual GP access
Birthday leave and 30 days of holiday
An annual bonus scheme
Pension salary sacrifice
Generous toy discounts
Enhanced maternity and paternity pay
High street and leisure discounts
A cycle-to-work scheme
Life cover
Key Responsibilities of Our Store Manager:
As our Store Manager, your duties will include:
Taking accountability for the sales and trading performance of your locations, using our trade reporting tools to optimise trading space.
Acting as a brand ambassador for our Tesco partners, building strong relationships with Tesco management and inspiring your team to deliver The Entertainer experience.
Developing your team to provide exceptional customer service supported by excellent product knowledge.
Implementing and executing promotional changes and maintaining high merchandising standards on the shop floor.
Coaching your team to achieve fantastic sales results.
Building external relationships to promote your store and drive sales growth.
What We’re Looking For in Our Store Manager:
We are looking for a positive, people-focused individual who is excited about our brand and product ranges. You should be:
Tech-savvy and confident with new technology.
Resilient and adaptable, capable of planning and delivering operational activities under pressure.
A strong leader with excellent people skills to inspire and motivate your team to make us the best-loved toyshop.
Ideally, you will currently be working as an experienced Assistant or Deputy Manager looking to take the next step in your career.
If you’re a competitive and commercial retailer ready to make an impact, we encourage you to apply today with your up-to-date CV to become our new Store Manager!
Join us and help shape the future of play
Job insights from Breakroom
Retail store and shop managers
Retail managers look after stores, staff and sales ensuring that targets are met
What you’ll do as a retail store and shop manager
- Serve and advise customers
- Look after staff and rotas
- Manage deliveries and stock
- Handle customer payments, complaints, returns and refunds
- Keep the store clean and tidy
- Be responsible for sales targets and goals
Is it right for you?
This job may involve:
- Dealing with customers
- Standing
- Using a computer
- Wearing a uniform
- Physical activities
- Managing people
- Anti-social hours
Map
Altrincham
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What employees say
Pay
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Needs improving
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Most people aren’t paid a living wage
Do The Entertainer pay a living wage?
Most people are not paid a living wage.
How we know this
80% of people say they are paid below the Real Living Wage for where they live.Based on data from 30 people who took the Breakroom Quiz between April 2024 and March 2025.
Why this matters
Everyone should be paid enough to live on.
The Real Living Wage is a voluntary rate employers can sign up to that is based on the real cost of living.
The current rates are £12.60 per hour, and £13.85 per hour in London.
Find out more in our explainer about the Real Living Wage.
Okay
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Only some people are paid market rates
Do The Entertainer pay market rates?
Only some people are paid above average for their job.
How we know this
52% of people are paid below average for the type of work they do.Based on data from 33 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
Pay can vary a lot between types of job. Employers should be ensuring that the rates their staff are paid are in line with similar roles elsewhere.
Good
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Everyone is paid the same, whatever their age
Do The Entertainer pay the same regardless of age?
Yes, people under the age of 21 get paid the same as those above 21.
See what The Entertainer pays different age groupsHow we know this
The average pay of under 21s is the same as those above 21.Based on data from 63 people who took the Breakroom Quiz between April 2023 and April 2025.
Needs improving
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Most people don’t get paid breaks
Do workers at The Entertainer get paid breaks?
No. Most people don’t get paid breaks.
How we know this
100% of people say they don’t get paid breaks.Based on data from 30 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
A good job should have paid breaks.
You should be paid for all your time at work, whether you’re on a break or not.
Needs improving
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Most people don’t get sick pay
Do The Entertainer pay sick pay?
No. Most people don’t get proper sick pay.
How we know this
78% of people say they wouldn’t get paid if they were sick but scheduled to work.Based on data from 54 people who took the Breakroom Quiz between April 2023 and April 2025.
Why this matters
Everyone gets sick sometimes. You should be able to take time off without worrying.
At a good job you should still get paid if you’re scheduled to work but can’t due to sickness. Your contract should say how many sick days you can take each year.
This is more than the legal minimum, which says you should only get paid if you are unwell for 4 full days. See Citizens Advice for more details.
Okay
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Some people do unpaid extra work
Do workers at The Entertainer do extra work that they don't get paid for?
Sometimes. Some people do unpaid extra work.
How we know this
51% of people report that they do extra work that they don’t get paid for.Based on data from 65 people who took the Breakroom Quiz between March 2023 and March 2025.
Why this matters
Everyone should get paid for any extra work they do, even if it is outside your contracted hours. At a good job, you should be paid for all the time you spend at work.
Hours and flexibility
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Needs improving
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Less than 4 weeks notice of shifts
How much notice do people get of their shift pattern at The Entertainer?
Most people don’t get 4 weeks notice of when they’re working.
How we know this
- 84% of people with changing schedules report getting one week notice or less.
- 16% of people with changing schedules report getting two weeks notice.
- 0% of people with changing schedules report getting three weeks notice.
- 0% of people with changing schedules report getting four weeks notice or more.
Based on data from 32 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
At a good job, you get plenty of notice about when you’re working.
This makes it easy for you to plan the rest of life, as well as your finances, because you know how much you’ll be working and when.
Okay
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Some people worry about their hours
Do workers at The Entertainer worry about hours?
Some people worry about getting enough hours.
How we know this
34% of people report they worry about getting enough hours.Based on data from 62 people who took the Breakroom Quiz between April 2023 and April 2025.
Why this matters
At a good job, you shouldn’t have to worry about getting enough hours each week.
A good job should guarantee you a minimum number of hours in a contract, if you want it.
This makes it easier to plan your finances, because you know how much you’ll be earning.
Okay
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Only some people get a choice of shifts
Do The Entertainer workers get to choose the shifts they work?
Some people don’t get enough choice over which shifts they work.
How we know this
45% report that their manager doesn’t give them enough choice over which shifts they work.Based on data from 31 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
A good job is flexible around your personal life. This means you get a say in when you prefer to work.
Okay
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Can be hard to change shifts
How easy is it for The Entertainer workers to change shifts?
Some people find it hard to change shifts.
How we know this
64% of people report that it’s hard to change shifts if they need to.Based on data from 47 people who took the Breakroom Quiz between April 2023 and April 2025.
Why this matters
A good job is flexible around your personal life. It should be easy to change a shift if you need to, whether that’s in an emergency or for planning ahead.
Okay
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Can be hard to book holiday
How easy is it to book a holiday at The Entertainer?
Some people find it hard to book holiday.
How we know this
41% of people report it’s hard to book holidays.Based on data from 56 people who took the Breakroom Quiz between April 2023 and April 2025.
Why this matters
A good job should let you take time off when you need it, and it shouldn’t be a nightmare to arrange.
Okay
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Shifts can get changed at short notice
Do The Entertainer managers change shifts at short notice?
Some managers change people’s shifts at short notice.
How we know this
51% of people say their manager changes their shifts at the last minute.Based on data from 63 people who took the Breakroom Quiz between April 2023 and April 2025.
Why this matters
If your manager is often changing your shifts at short notice that’s a sign of poor planning. At a good job you won’t be messed around at the last minute.
Okay
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Some people find it hard to take sick leave
How easy is it to take sick leave at The Entertainer?
Some people find it hard to take sick leave.
How we know this
41% of people report that it’s hard to take time off if they are sick.Based on data from 58 people who took the Breakroom Quiz between April 2023 and April 2025.
Why this matters
Everyone gets sick sometimes. You should be able to take time off when you need to.
A good job should support you when you’re unwell and have systems in place that will allow you to take time off to recover when you need it.
Good
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Most students say it’s good
Is a The Entertainer job good for students?
Most students say this is a good place to work if you’re studying.
How we know this
82% of students report this is a good place to work if you’re studying.Based on data from 11 people who took the Breakroom Quiz between April 2023 and March 2025.
Why this matters
A good job should allow you to fit work around important things in your life, like studying.
Life isn’t just about work. Good jobs make space for you to do well in both.
Okay
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Only some parents say it’s good
Is working at The Entertainer good if you’re a parent or carer?
Only some parents and carer say this is a good place to work.
How we know this
60% of people who care for a child or other relative report this isn’t a good place to work.Based on data from 10 people who took the Breakroom Quiz between April 2023 and March 2025.
Why this matters
Whether it’s looking after children or caring for a relative, a good job should support your responsibilities outside of work.
Workplace
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Good
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Most people feel treated with respect
Do people at The Entertainer feel treated with respect by their managers?
Most people feel treated with respect by their managers.
How we know this
74% of people say they’re treated with respect by their managers.Based on data from 57 people who took the Breakroom Quiz between April 2023 and April 2025.
Why this matters
Everyone should get treated with respect by their managers. You shouldn’t feel discriminated against or bullied, and if you have a problem you should be able to speak to someone about it.
Good
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Most people get proper breaks
Do people at The Entertainer get proper breaks?
Most people get proper breaks.
How we know this
74% of people report that they get to take proper breaks.Based on data from 53 people who took the Breakroom Quiz between April 2023 and April 2025.
Why this matters
When you take a break it should be a proper rest. It should last the full duration and you shouldn’t get pulled off it.
Needs improving
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Most people are stressed
Is it stressful to work at The Entertainer?
Most people feel stressed here.
How we know this
83% of people say they often feel stressed at work.Based on data from 30 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
Work isn’t always easy, but if you’re frequently feel stressed, that’s not good.
Your employer should support you with enough people and resources to get your job done without feeling overwhelmed.
Okay
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Only some people enjoy their job
Do people at The Entertainer enjoy their jobs?
Only some people enjoy their job.
How we know this
40% of people report they don’t enjoy their job.Based on data from 50 people who took the Breakroom Quiz between April 2023 and April 2025.
Okay
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Only some people recommend their team
Do people at The Entertainer recommend working with their team?
Only some people recommend working with their team.
How we know this
61% of people report that they wouldn’t recommend working with their immediate team to a friend.Based on data from 33 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
A good job means enjoying the place where you work.
The people you work with every day really matter. They can be the difference between a terrible day and a great one.
If you’d recommend your team to a friend, this shows that something’s going right.
Good
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Most people get enough training
Do people get enough training when they start at The Entertainer?
Most people got enough training when they started.
How we know this
70% of people report they got enough training when they started working here.Based on data from 63 people who took the Breakroom Quiz between April 2023 and April 2025.
Why this matters
A good job should give you good training when you start, not just drop you in at the deep end.
This means that you’ll be happier and more productive from day one and shows that your employer values you.
It’s also very important if your job involves anything that could be dangerous. Good training from the outset keeps you and your team safe.
Okay
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Only some people get support to progress
Are people given support to progress at The Entertainer?
Only some people are given support to progress here.
How we know this
In the last year, 43% of people report not being given an opportunity to get better at their job, learn a new skill, learn to manage a team or get more responsibility in their role.Based on data from 61 people who took the Breakroom Quiz between April 2023 and April 2025.
Why this matters
A good job should help you progress at work, if you want to. That might be supporting you to get better at the job you currently have, learn something new, manage a team or take on more responsibilities.
This means you’ll be able to build on your skills and experience, and earn more money.
Needs improving
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Head office doesn’t understand what’s happening
Do people think The Entertainer head office understands what's happening where they work?
Most people think head office doesn’t understand what’s happening where they work.
How we know this
86% of people think that this employer’s head office or owners don’t have a good understanding of what’s really happening where they work.Based on data from 58 people who took the Breakroom Quiz between April 2023 and April 2025.
Why this matters
At a good job, the role of head office should be to support the people on the frontline serving customers.
To do that properly, the company’s owners or head office need to have a good understanding of what’s really happening on the frontline. This is especially important when a company owns multiple locations.
Okay
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Only some people feel well informed by head office
Do workers feel well informed about how The Entertainer is doing?
Only some people feel well informed about how the company is doing.
How we know this
41% of people feel that they aren’t kept well informed about how the company is doing as a whole.Based on data from 63 people who took the Breakroom Quiz between April 2023 and April 2025.
Why this matters
At a good job, there should be a supportive relationship between the people working on the frontline serving customers and the people who own the company or work in head office.
You should be kept informed about how the company is doing as a whole, both in good times and when things get tough for the business.
What The Entertainer employees say about their job
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Best thing
i love being able to bring joy to the kids with all of the demos
Worst thing
the slow days and delivery
Retail assistant at The Entertainer, March 2025
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Best thing
Finishing on time
Worst thing
Christmas hrs
Customer assistant at The Entertainer, February 2025
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