Retail Assistant
Iceland
£10.5 - £11.5 per hour GBP per hour
West Midlands
Part time
The Breakroom Take
- Recommended by students
- Respectful managers
About Iceland
Iceland is a supermarket chain. They specialise in frozen food.
Job description from Iceland
We are now recruiting for a Retail Assistant to join our supportive Iceland family. As a Retail Assistant, you are at the heart of our operation and we are looking for individuals who share our energy and passion and will contribute to our ongoing success.
It’s important for our colleagues to take pride in what they do, and we can offer a role that will allow you to use your own initiative, in a fun and engaging team environment. We work hard to build a strong team dynamic which supports our colleagues to deliver to the best of their ability in the challenging role of Retail Assistant
Your role is to ensure that you deliver great standards and a store to be proud of so that our customers have the best experience possible when shopping with us. We expect a lot from our colleagues, and you’ll get a lot back in return from us.
Offering part-time hours gives you flexibility and a variety of shift patterns. There is also a great rate of pay and the opportunity to become part of a supportive and connected family of colleagues who look after our own.
Unfreeze your potential and develop a fantastic career with an ever-growing company where people are key to our success. Be a part of our future success story. Be Iceland.
Good luck with your application.
Job insights from Breakroom
Retail and sales assistants:
Sales assistants help customers and sell goods and services
What you’ll do as a retail and sales assistant:
- Serve and advise customers
- Take delivery of goods and stock
- Arrange and display goods
- Check for damaged or missing items
- Handle customer payments, returns and refunds
- Keep the store clean and tidy
Is it right for you?
This job may involve:
- Dealing with customers
- Standing
- Wearing a uniform
- Heavy lifting
- Cleaning
- Physical activities
What employees say
Pay
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Needs improving
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Most people aren’t paid a living wage
Do Iceland pay sales assistants enough to live on?
Most people are not paid a living wage.
How we know this
94% of people say they are paid below the Real Living Wage for where they live.Based on data from 108 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
Everyone should be paid enough to live on.
The Real Living Wage is a voluntary rate employers can sign up to that is based on the real cost of living.
The current rates are £12.60 per hour, and £13.85 per hour in London.
Find out more in our explainer about the Real Living Wage.
Needs improving
-
Most people are paid below market rates
Do Iceland pay sales assistants market rates?
Most people are paid less than average for their job.
How we know this
80% of people are paid below average for the type of work they do.Based on data from 120 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
Pay can vary a lot between types of job. Employers should be ensuring that the rates their staff are paid are in line with similar roles elsewhere.
Needs improving
-
Under 21s get paid less than everyone else
Do sales assistants at Iceland get paid the same regardless of age?
No, people under the age of 21 get paid less than those above 21.
See what Iceland pays different age groupsHow we know this
The average pay of under 21s is less than those who are over 21.Based on data from 185 people who took the Breakroom Quiz between April 2023 and April 2025.
Needs improving
-
Most people don’t get paid breaks
Do sales assistants at Iceland get paid breaks?
No. Most people don’t get paid breaks.
How we know this
92% of people say they don’t get paid breaks.Based on data from 110 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
A good job should have paid breaks.
You should be paid for all your time at work, whether you’re on a break or not.
Needs improving
-
Most people don’t get sick pay
Do Iceland pay sales assistants sick pay?
No. Most people don’t get proper sick pay.
How we know this
85% of people say they wouldn’t get paid if they were sick but scheduled to work.Based on data from 101 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
Everyone gets sick sometimes. You should be able to take time off without worrying.
At a good job you should still get paid if you’re scheduled to work but can’t due to sickness. Your contract should say how many sick days you can take each year.
This is more than the legal minimum, which says you should only get paid if you are unwell for 4 full days. See Citizens Advice for more details.
Okay
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Some people do unpaid extra work
Do sales assistants at Iceland do extra work that they don't get paid for?
Sometimes. Some people do unpaid extra work.
How we know this
41% of people report that they do extra work that they don’t get paid for.Based on data from 108 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
Everyone should get paid for any extra work they do, even if it is outside your contracted hours. At a good job, you should be paid for all the time you spend at work.
Hours and flexibility
-
Okay
-
Less than 4 weeks notice of shifts
How much notice do sales assistants get of their shift pattern at Iceland?
Only some people get 4 weeks notice of when they’re working.
How we know this
- 16% of people with changing schedules report getting one week notice or less.
- 17% of people with changing schedules report getting two weeks notice.
- 25% of people with changing schedules report getting three weeks notice.
- 41% of people with changing schedules report getting four weeks notice or more.
Based on data from 116 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
At a good job, you get plenty of notice about when you’re working.
This makes it easy for you to plan the rest of life, as well as your finances, because you know how much you’ll be working and when.
Okay
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Some people worry about their hours
Do sales assistants at Iceland worry about hours?
Some people worry about getting enough hours.
How we know this
44% of people report they worry about getting enough hours.Based on data from 120 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
At a good job, you shouldn’t have to worry about getting enough hours each week.
A good job should guarantee you a minimum number of hours in a contract, if you want it.
This makes it easier to plan your finances, because you know how much you’ll be earning.
Okay
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Only some people get a choice of shifts
Do sales assistants at Iceland get to choose the shifts they work?
Some people don’t get enough choice over which shifts they work.
How we know this
51% report that their manager doesn’t give them enough choice over which shifts they work.Based on data from 119 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
A good job is flexible around your personal life. This means you get a say in when you prefer to work.
Okay
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Can be hard to change shifts
How easy is it for sales assistants at Iceland to change shifts?
Some people find it hard to change shifts.
How we know this
57% of people report that it’s hard to change shifts if they need to.Based on data from 82 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
A good job is flexible around your personal life. It should be easy to change a shift if you need to, whether that’s in an emergency or for planning ahead.
Good
-
Easy to book holiday
How easy is it for sales assistants to book a holiday at Iceland?
Most people find it easy to book holiday.
How we know this
77% of people report it’s easy to book holidays.Based on data from 107 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
A good job should let you take time off when you need it, and it shouldn’t be a nightmare to arrange.
Okay
-
Shifts can get changed at short notice
Do Iceland managers change sales assistants shifts at short notice?
Some managers change people’s shifts at short notice.
How we know this
59% of people say their manager changes their shifts at the last minute.Based on data from 107 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
If your manager is often changing your shifts at short notice that’s a sign of poor planning. At a good job you won’t be messed around at the last minute.
Okay
-
Some people find it hard to take sick leave
How easy is it for sales assistants to take sick leave at Iceland?
Some people find it hard to take sick leave.
How we know this
49% of people report that it’s hard to take time off if they are sick.Based on data from 96 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
Everyone gets sick sometimes. You should be able to take time off when you need to.
A good job should support you when you’re unwell and have systems in place that will allow you to take time off to recover when you need it.
Good
-
Most students say it’s good
Is sales assistants at Iceland job good for students?
Most students say this is a good place to work if you’re studying.
How we know this
82% of students report this is a good place to work if you’re studying.Based on data from 71 people who took the Breakroom Quiz between May 2024 and April 2025.
Why this matters
A good job should allow you to fit work around important things in your life, like studying.
Life isn’t just about work. Good jobs make space for you to do well in both.
Okay
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Only some parents say it’s good
Is working as sales assistants at Iceland good if you have caring responsibilities?
Only some parents and carer say this is a good place to work.
How we know this
36% of people who care for a child or other relative report this isn’t a good place to work.Based on data from 28 people who took the Breakroom Quiz between April 2023 and March 2025.
Why this matters
Whether it’s looking after children or caring for a relative, a good job should support your responsibilities outside of work.
Workplace
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Good
-
Most people feel treated with respect
Do sales assistants at Iceland feel treated with respect by their managers?
Most people feel treated with respect by their managers.
How we know this
71% of people say they’re treated with respect by their managers.Based on data from 105 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
Everyone should get treated with respect by their managers. You shouldn’t feel discriminated against or bullied, and if you have a problem you should be able to speak to someone about it.
Okay
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Only some people get proper breaks
Do sales assistants at Iceland get proper breaks?
Some people don’t get proper breaks.
How we know this
41% of people report that they don’t get to take proper breaks.Based on data from 97 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
When you take a break it should be a proper rest. It should last the full duration and you shouldn’t get pulled off it.
Needs improving
-
Most people are stressed
Is it stressful for sales assistants to work at Iceland?
Most people feel stressed here.
How we know this
68% of people say they often feel stressed at work.Based on data from 114 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
Work isn’t always easy, but if you’re frequently feel stressed, that’s not good.
Your employer should support you with enough people and resources to get your job done without feeling overwhelmed.
Okay
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Only some people enjoy their job
Do sales assistants at Iceland enjoy their jobs?
Only some people enjoy their job.
How we know this
44% of people report they don’t enjoy their job.Based on data from 91 people who took the Breakroom Quiz between October 2024 and April 2025.
Okay
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Only some people recommend their team
Do sales assistants at Iceland recommend working with their team?
Only some people recommend working with their team.
How we know this
47% of people report that they wouldn’t recommend working with their immediate team to a friend.Based on data from 119 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
A good job means enjoying the place where you work.
The people you work with every day really matter. They can be the difference between a terrible day and a great one.
If you’d recommend your team to a friend, this shows that something’s going right.
Okay
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Only some people get enough training
Do sales assistants get enough training when they start at Iceland?
Some people didn’t get enough training when they started.
How we know this
40% of people report they didn’t get enough training when they started working here.Based on data from 108 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
A good job should give you good training when you start, not just drop you in at the deep end.
This means that you’ll be happier and more productive from day one and shows that your employer values you.
It’s also very important if your job involves anything that could be dangerous. Good training from the outset keeps you and your team safe.
Okay
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Only some people get support to progress
Are sales assistants given support to progress at Iceland?
Only some people are given support to progress here.
How we know this
In the last year, 58% of people report not being given an opportunity to get better at their job, learn a new skill, learn to manage a team or get more responsibility in their role.Based on data from 99 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
A good job should help you progress at work, if you want to. That might be supporting you to get better at the job you currently have, learn something new, manage a team or take on more responsibilities.
This means you’ll be able to build on your skills and experience, and earn more money.
Needs improving
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Head office doesn’t understand what’s happening
Do sales assistants think Iceland head office understands what's happening where they work?
Most people think head office doesn’t understand what’s happening where they work.
How we know this
82% of people think that this employer’s head office or owners don’t have a good understanding of what’s really happening where they work.Based on data from 100 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
At a good job, the role of head office should be to support the people on the frontline serving customers.
To do that properly, the company’s owners or head office need to have a good understanding of what’s really happening on the frontline. This is especially important when a company owns multiple locations.
Okay
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Only some people feel well informed by head office
Do sales assistants feel well informed about how Iceland is doing?
Only some people feel well informed about how the company is doing.
How we know this
66% of people feel that they aren’t kept well informed about how the company is doing as a whole.Based on data from 104 people who took the Breakroom Quiz between October 2024 and April 2025.
Why this matters
At a good job, there should be a supportive relationship between the people working on the frontline serving customers and the people who own the company or work in head office.
You should be kept informed about how the company is doing as a whole, both in good times and when things get tough for the business.
What Iceland employees say about their job
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Best thing
Weekly pay
Worst thing
Poor pay unrealistic expectations under valued poor maintenance of vechicles
Delivery driver at Iceland, March 2025
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Best thing
The customers
Worst thing
Management and having to do 3 people's work
Retail assistant at Iceland, February 2025
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