Store Manager
Iceland
Estimated pay: ÂŁ10.88-17.30 per hour
High Street, Taunton, Somerset, TA1 3PT, United Kingdom
Full time
The Breakroom Take
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About Iceland
Iceland is a supermarket chain. They specialise in frozen food.
Job description from Iceland
Store Manager
Here at Iceland and The Food Warehouse, we pride ourselves on being an innovative, fast-paced, family-orientated Retailer. We are the fastest growing multi-channel Retailer in the UK and as one of the Sunday Times Best Places to Work 2024, we believe that there is no better place to excel in your career as a Store Manager.
We work hard to deliver industry leading service to our customers and we are deeply passionate about our products and store offering. We have immense pride in our strong ethics, our 'feels like family' ethos and our commitment to 'Doing It Right' across every aspect of our business. Whether it be through the incredible work our teams do to support Iceland Charitable Foundation or our ongoing commitment to helping the planet, we live and breathe our values every day in store life.
Our business is continuing to grow, and we are looking for committed, enthusiastic and supportive leaders and role models, who are always ready to go the extra mile.
As a Store Manager, you will have full accountability for running your own store and leading a team. This is a very hands-on role, where you will be responsible for spinning a lot of plates in order to drive operational standards and deliver sales. In addition to this, many of our stores offer an online home delivery service and experience of managing a high-volume digital operation would be an advantage.
You will need to be hard working, proactive and be able to instil our values into your team and store.
In return, we offer a competitive salary and benefits package, including private health care, excellent wellbeing support through our partnership with Grocery Aid, 15% staff discount in stores, discounts across Retail and sales incentives throughout the year.
Job insights from Breakroom
Retail store and shop managers
Retail managers look after stores, staff and sales ensuring that targets are met
What you’ll do as a retail store and shop manager
- Serve and advise customers
- Look after staff and rotas
- Manage deliveries and stock
- Handle customer payments, complaints, returns and refunds
- Keep the store clean and tidy
- Be responsible for sales targets and goals
Is it right for you?
This job may involve:
- Dealing with customers
- Standing
- Using a computer
- Wearing a uniform
- Physical activities
- Managing people
- Anti-social hours
What employees say
Pay
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Good
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Most people are paid a living wage
Do Iceland pay duty managers enough to live on?
Most people are paid a living wage.
How we know this
69% of people say they are paid at or above the Real Living Wage for where they live.Based on data from 39 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
Everyone should be paid enough to live on.
The Real Living Wage is a voluntary rate employers can sign up to that is based on the real cost of living.
The current rates are ÂŁ12.60 per hour, and ÂŁ13.85 per hour in London.
Find out more in our explainer about the Real Living Wage.
Okay
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Only some people are paid market rates
Do Iceland pay duty managers market rates?
Only some people are paid above average for their job.
How we know this
67% of people are paid below average for the type of work they do.Based on data from 45 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
Pay can vary a lot between types of job. Employers should be ensuring that the rates their staff are paid are in line with similar roles elsewhere.
Needs improving
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Under 21s get paid less than everyone else
Do duty managers at Iceland get paid the same regardless of age?
No, people under the age of 21 get paid less than those above 21.
See what Iceland pays different age groupsHow we know this
The average pay of under 21s is less than those who are over 21.Based on data from 59 people who took the Breakroom Quiz between February 2023 and April 2025.
Needs improving
-
Most people don’t get paid breaks
Do duty managers at Iceland get paid breaks?
No. Most people don’t get paid breaks.
How we know this
96% of people say they don’t get paid breaks.Based on data from 45 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
A good job should have paid breaks.
You should be paid for all your time at work, whether you’re on a break or not.
Needs improving
-
Most people don’t get sick pay
Do Iceland pay duty managers sick pay?
No. Most people don’t get proper sick pay.
How we know this
74% of people say they wouldn’t get paid if they were sick but scheduled to work.Based on data from 38 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
Everyone gets sick sometimes. You should be able to take time off without worrying.
At a good job you should still get paid if you’re scheduled to work but can’t due to sickness. Your contract should say how many sick days you can take each year.
This is more than the legal minimum, which says you should only get paid if you are unwell for 4 full days. See Citizens Advice for more details.
Okay
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Some people do unpaid extra work
Do duty managers at Iceland do extra work that they don't get paid for?
Sometimes. Some people do unpaid extra work.
How we know this
67% of people report that they do extra work that they don’t get paid for.Based on data from 36 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
Everyone should get paid for any extra work they do, even if it is outside your contracted hours. At a good job, you should be paid for all the time you spend at work.
Hours and flexibility
-
Okay
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Less than 4 weeks notice of shifts
How much notice do duty managers get of their shift pattern at Iceland?
Only some people get 4 weeks notice of when they’re working.
How we know this
- 13% of people with changing schedules report getting one week notice or less.
- 8% of people with changing schedules report getting two weeks notice.
- 24% of people with changing schedules report getting three weeks notice.
- 55% of people with changing schedules report getting four weeks notice or more.
Based on data from 38 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
At a good job, you get plenty of notice about when you’re working.
This makes it easy for you to plan the rest of life, as well as your finances, because you know how much you’ll be working and when.
Okay
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Some people worry about their hours
Do duty managers at Iceland worry about hours?
Some people worry about getting enough hours.
How we know this
38% of people report they worry about getting enough hours.Based on data from 53 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
At a good job, you shouldn’t have to worry about getting enough hours each week.
A good job should guarantee you a minimum number of hours in a contract, if you want it.
This makes it easier to plan your finances, because you know how much you’ll be earning.
Okay
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Only some people get a choice of shifts
Do duty managers at Iceland get to choose the shifts they work?
Some people don’t get enough choice over which shifts they work.
How we know this
50% report that their manager doesn’t give them enough choice over which shifts they work.Based on data from 52 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
A good job is flexible around your personal life. This means you get a say in when you prefer to work.
Okay
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Can be hard to change shifts
How easy is it for duty managers at Iceland to change shifts?
Some people find it hard to change shifts.
How we know this
66% of people report that it’s hard to change shifts if they need to.Based on data from 32 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
A good job is flexible around your personal life. It should be easy to change a shift if you need to, whether that’s in an emergency or for planning ahead.
Good
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Easy to book holiday
How easy is it for duty managers to book a holiday at Iceland?
Most people find it easy to book holiday.
How we know this
76% of people report it’s easy to book holidays.Based on data from 45 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
A good job should let you take time off when you need it, and it shouldn’t be a nightmare to arrange.
Okay
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Shifts can get changed at short notice
Do Iceland managers change duty managers shifts at short notice?
Some managers change people’s shifts at short notice.
How we know this
42% of people say their manager changes their shifts at the last minute.Based on data from 36 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
If your manager is often changing your shifts at short notice that’s a sign of poor planning. At a good job you won’t be messed around at the last minute.
Okay
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Some people find it hard to take sick leave
How easy is it for duty managers to take sick leave at Iceland?
Some people find it hard to take sick leave.
How we know this
60% of people report that it’s hard to take time off if they are sick.Based on data from 40 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
Everyone gets sick sometimes. You should be able to take time off when you need to.
A good job should support you when you’re unwell and have systems in place that will allow you to take time off to recover when you need it.
Needs improving
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People work a lot more hours than their contract
Do duty managers work the same number they are contracted for at Iceland?
Most people work a lot more hours than their contact..
How we know this
79% of people report working 8 hours or more than their contract.Based on data from 53 people who took the Breakroom Quiz between May 2023 and April 2025.
Why this matters
At a good job, you should expect to work about the same number of hours that your contract guarantees you, most of the time.
It’s useful to pick up or drop a few shifts here and there, but if you often work a lot more hours every week than you’re contracted for, a good job should guarantee them.
This means you’re more likely to know when you’ll be working and how much you’ll earn in advance.
Good
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Most students say it’s good
Is duty managers at Iceland job good for students?
Most students say this is a good place to work if you’re studying.
How we know this
69% of students report this is a good place to work if you’re studying.Based on data from 13 people who took the Breakroom Quiz between April 2023 and February 2025.
Why this matters
A good job should allow you to fit work around important things in your life, like studying.
Life isn’t just about work. Good jobs make space for you to do well in both.
Okay
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Only some parents say it’s good
Is working as duty managers at Iceland good if you have caring responsibilities?
Only some parents and carer say this is a good place to work.
How we know this
56% of people who care for a child or other relative report this isn’t a good place to work.Based on data from 32 people who took the Breakroom Quiz between March 2023 and February 2025.
Why this matters
Whether it’s looking after children or caring for a relative, a good job should support your responsibilities outside of work.
Workplace
-
Good
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Most people feel treated with respect
Do duty managers at Iceland feel treated with respect by their managers?
Most people feel treated with respect by their managers.
How we know this
82% of people say they’re treated with respect by their managers.Based on data from 44 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
Everyone should get treated with respect by their managers. You shouldn’t feel discriminated against or bullied, and if you have a problem you should be able to speak to someone about it.
Needs improving
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Most people don’t get proper breaks
Do duty managers at Iceland get proper breaks?
Most people don’t get proper breaks.
How we know this
79% of people report that they don’t get to take proper breaks.Based on data from 43 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
When you take a break it should be a proper rest. It should last the full duration and you shouldn’t get pulled off it.
Needs improving
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Most people are stressed
Is it stressful for duty managers to work at Iceland?
Most people feel stressed here.
How we know this
86% of people say they often feel stressed at work.Based on data from 42 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
Work isn’t always easy, but if you’re frequently feel stressed, that’s not good.
Your employer should support you with enough people and resources to get your job done without feeling overwhelmed.
Okay
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Only some people enjoy their job
Do duty managers at Iceland enjoy their jobs?
Only some people enjoy their job.
How we know this
43% of people report they don’t enjoy their job.Based on data from 37 people who took the Breakroom Quiz between April 2024 and April 2025.
Okay
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Only some people recommend their team
Do duty managers at Iceland recommend working with their team?
Only some people recommend working with their team.
How we know this
51% of people report that they wouldn’t recommend working with their immediate team to a friend.Based on data from 45 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
A good job means enjoying the place where you work.
The people you work with every day really matter. They can be the difference between a terrible day and a great one.
If you’d recommend your team to a friend, this shows that something’s going right.
Okay
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Only some people get enough training
Do duty managers get enough training when they start at Iceland?
Some people didn’t get enough training when they started.
How we know this
51% of people report they didn’t get enough training when they started working here.Based on data from 39 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
A good job should give you good training when you start, not just drop you in at the deep end.
This means that you’ll be happier and more productive from day one and shows that your employer values you.
It’s also very important if your job involves anything that could be dangerous. Good training from the outset keeps you and your team safe.
Good
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Most people get support to progress
Are duty managers given support to progress at Iceland?
Most people are given support to progress here.
How we know this
In the last year, 76% of people report being given an opportunity to get better at their job, learn a new skill, learn to manage a team or get more responsibility in their role.Based on data from 41 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
A good job should help you progress at work, if you want to. That might be supporting you to get better at the job you currently have, learn something new, manage a team or take on more responsibilities.
This means you’ll be able to build on your skills and experience, and earn more money.
Needs improving
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Head office doesn’t understand what’s happening
Do duty managers think Iceland head office understands what's happening where they work?
Most people think head office doesn’t understand what’s happening where they work.
How we know this
84% of people think that this employer’s head office or owners don’t have a good understanding of what’s really happening where they work.Based on data from 44 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
At a good job, the role of head office should be to support the people on the frontline serving customers.
To do that properly, the company’s owners or head office need to have a good understanding of what’s really happening on the frontline. This is especially important when a company owns multiple locations.
Good
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Most people feel well informed by head office
Do duty managers feel well informed about how Iceland is doing?
Most people feel well informed about how the company is doing.
How we know this
70% of people feel that they are kept well informed about how the company is doing as a whole.Based on data from 43 people who took the Breakroom Quiz between April 2024 and April 2025.
Why this matters
At a good job, there should be a supportive relationship between the people working on the frontline serving customers and the people who own the company or work in head office.
You should be kept informed about how the company is doing as a whole, both in good times and when things get tough for the business.
What Iceland employees say about their job
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Best thing
Weekly pay
Worst thing
Poor pay unrealistic expectations under valued poor maintenance of vechicles
Delivery driver at Iceland, March 2025
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Best thing
The customers
Worst thing
Management and having to do 3 people's work
Retail assistant at Iceland, February 2025
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About this pay
CloseEstimated pay
This pay estimate is based on data from 45 Iceland employees who took the Breakroom Quiz between April 2024 and April 2025.
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